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Small Business Love for Hitch & Heart

Hitch & Heart make gorgeous macramé pieces, such as plant hangers and wall hangings, for your home. Read on to find out more and show them some Small Business Love.

This week the Popsy and Mama blog is being handed over to Nim, the founder of Hitch & Heart.

Nim's independent business sells the most fabulous intricately made macramé creations. Plant hangers, wall hangings, small and large decorative pieces, and flatlay creations for business images.

Once you've discovered Nim's creations your bank balance will be worse off as you'll have to have one - or some!

Read on to discover more about Hitch & Heart and don't forget to show the brand some Small Business Love by following them on Instagram.

All about Hitch & Heart


Hi Nim, tell us about your business...

My business is called Hitch & Heart. I lovingly create beautiful, timeless macramé decor for customers' homes and for use in flatlays. Hitch is a type of knot used within the art of macramé, and Heart comes from me putting my heart into each and every piece.

What’s the story behind your business? Why did you launch it?

I’ve always loved the art of macramé and have supported other small shops by buying their pieces for my own home.

I had a little more time during lockdown to get creative and decided to try my hand at this wonderful craft. My first piece was a plant hanger and I instantly fell in love.

Within days I went on to try more complicated, larger pieces. I showed friends and family who all encouraged me to start a page on Instagram.

After four years of being a dedicated mummy, I decided it was time for me to focus on something that is just for me. With that, Hitch & Heart was born. It’s still very early days but I’m thoroughly enjoying it and continuously aiming to create unique pieces.

Nim's first piece, a stunning plant hanger

How do you juggle your own business around other commitments, such as family?

Many small shop business owners will agree that running a small shop while also having family, especially children, requires you to be skilled at time management. Being a mum to a toddler and a child about to start school, along with trying to be a good wife, is demanding and a juggling act.

My children will always be my priority, but nurturing this business around them is also very important to me. It means spending time with the children during the day, working when I have some down time (if down time is even a thing when you’re a parent), and then working through the night into the early hours of the morning.

What’s it like launching a small business in the UK? Any tips?

Hitch & Heart is a very young business, I only started it a month ago, so I’m still learning myself. I have however been repping for many small shops for over a year now. I’ve been kind to them, and supported them, along with some wonderful mamas who rep beside me. I didn’t know it at the time, but being kind and supportive to others has meant building firm relationships with other small shops and small shop customers, who are now kindly supporting me in return.

My biggest tip is to surround yourself with like-minded people and don’t be afraid to ask for help. I am surrounded by empowering, capable women who run businesses successfully around their families. They are the women who have advised, reassured and given me the confidence to follow my dream.

What’s been your most valuable business investment?

A mobile clothes rail! I couldn’t live without it now. It enables me to do all my vertical macramé pieces and I can drag it around the house to wherever the kids decide to play. Trust me, it gets dragged around a lot!

What advice would you offer people wanting to launch their own business?

Market research is key. Know your value but also value your customers. Don't be afraid to ask for advice and do take criticism in a positive way to enhance your business and your products.

What small business would you love to show some love to?

There are so many incredible small businesses, including Popsy and Mama of course!

A few I'd like to mention are:

Wilf + Wildlings


Hooked by a Fin

Meadow Hearts

Zack & Ivy Clothing Co

Moon Child

Sophia and the Fox

Brambles and Mose

Harry & Dax

Storybook Organics


Little Beasties

Florence & Fauna

Little Wild Fin

Pan & Pixie

Where can we find out more about you?

I'm currently selling my designs on Instagram here

Hitch & Heart logo

Would you like to take part in Popsy and Mama's Small Business Love spot? If yes, check out the guidelines here.

If you enjoyed reading about Hitch & Heart and want to discover more small businesses have a read of these:

The Popsy and Mama shop reopens at the end of August with our Autumn Edits


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