It's not long until the official launch of Popsy and Mama's Summer Collection 2021. Discover the new prints and styles that'll be available to buy from Friday 30 April.
Welcome to the official launch of
Popsy and Mama's Summer Collection
of handmade baby and children's clothes.
I'm so delighted to be launching our NEW summer collection. At the end of this month you'll be able to buy some gorgeous new prints that are perfect for welcoming summer and the warmer weather we're surely going to be treated to.
Summer is one of my favourite seasons, the lack of layers and the outdoors freedom to explore fills me with so much hope and the warm feeling of the sun on my skin is just magical. With this collection of NEW prints I hope to help you make this summer as make-believe and special as possible for you and your littlies.
I'm really hoping the new prints will bring a smile to your faces and your little ones have fun wearing them, this is my favourite collection so far. Here we go...
This summer I have made a few small changes to the collection, I have expanded the Childhood Tales prints and put more focused on them. There is a smaller mini edit of seasonal prints and I have introduced limited style prints to help reduce the choices you need to make. I hope you love the new shift.
New Summer Collection goes live on Friday 30 April.
The Summer Collection for 2021 includes NINE stunning new Childhood Tales prints, bringing you lots of fab new story inspired themes. Your love for this print edit continues to be strong a year on from our original edit, I have so much fun pulling the new ides together than I have to keep adding to it.
There are is a mini summer edit of FOUR gorgeous prints. I've selected these to evoke memories of summers gone by and warm hazy days, I've called it Summer Dreams I do hope it gives you that warm fuzzy feeling of summer.
Shortie Dungarees have been a firm favourite with my rep team, they're coming with cute rolled hems this year, I've introduced Bummie Dungarees and Bummie Rompers will feature strongly with an updates pattern, all t-shirts will be the baggy style and there will be an option for Cropped Leggings with rolled hems too.
Summer Print Mini Edit
The summer print mini edit is a playful celebration of summer, named Summer Dreams. Think summer memories, vintage prints, magical gardens and lunar images ...
Summer Dream Jars // Vintage Butterflies
Summer Memories // Lunar Garden
New Childhood Tales Prints
There are a total of ten NEW Childhood Tales prints available for the spring shop opening. These prints take their inspiration from some of the most cherished childhood stories, think James and the Giant Peach, Peter Rabbit and Alice in Wonderland. Poppy loves books, so you can imagine the amount of fun we had working on these together.
Tell Me A Story // Schools Out
Tigers and Tea // Tiger Check
Five Are Famous // Farthing Animals
Paper Dolls // Wish Upon A Star
Never Smile At A Crocodile // Woodland Friends
Here's a preview of some of the Spring and Childhood Tales prints made up in the popular Popsy and Mama styles.
Short Sleeve Gathered Dress and NEW Cropped Leggings
The NEW Cropped Leggings will be launching in time for the summer collection. They are perfect for warmer days and also keep little legs warm if the we experience some typical summer days, they feature a cute rolled hem. Gathered Dresses will be the dress of summer, I have reduced the style options available to make choosing your dresses easier, You can choose your sleeve length, they look so fab with a cardigan and sweet summer shoes for the perfect on holiday look.
Short Sleeve Gathered Dress in "Summer Dream Jars" print // Cropped Leggings in "Woodland Friends" print
Dungarees are going cropped just above the knee for the summer with the most perfect rolled hems for a fab look, don't worry you'll still be able to buy long dungarees but in the anticipation of warmer days, my monies on the shortie version. We're also introducing a new bummie version, which look so so cute. They are perfect on their own for warmer days or layered with a tee on chillier ones.
Shortie and Bummie Dungarees in "Tigers & Tea" print
Our all-in-one Button Up Romper with front fastening colour perfect nickel-free snap poppers will be available in two lengths, the long leg version keeps your little ones fully covered and can be shortened for a more summery look with rolled hems just above the knee. Our classic Romper is still available, which have a dropped harem style pant and can be worn on its own in summer or with a cardigan for cooler days. We've also updated our Bummie Romper pattern to make it a better fit.
Bummie Romper in "Farthing Animals" and Shortie Button up Romper in "Summer Memories" prints
Short Sleeve T-Shirts and Shorties
Short Sleeve T-Shirts are popular no matter what the season, this summer they will come to you in the baggy style we offer. Made from 92% cotton and 8% lycra, they're a cosy and comfy style to wear. They are so versatile and can really dress up an outfit to make your littlie look super, we make them in sizes up to 10 years. They also look amazing with our Harem Shorts or Shorties making the perfect matching outfit.
Short Sleeve T-Shirt and Shorties in "Summer Memories" // Short Sleeve T-Shirt in "Never Smile At A Crocodile"
Leggings are versatile at any time of the year and you can have them handmade in several Popsy and Mama styles. There's the Traditional Legging style, the Harem Legging, the Yoga Waist Legging, the NEW Cropped Legging. That's a lot of leggings!
Yoga Waist Leggings in "Summer Dream Jars" // Cropped Leggings in "Wish Upon A Star"
Sweatshirts and Hoodies
Sweatshirts and Hoodies are wardrobe staples all year round. You can choose from the Lounge Sweatshirt with its winged arms or the Classic Sweatshirt. Hoodies are a pull-on style with a contrasting inner-hood lining too.
Hoodie Sweatshirt in "Schools Out" print
Other Popsy and Mama bespoke styles
The range doesn't stop there. Popsy and Mama has lots of other options, so do check them all out. Other styles available are:
Skater Girl Skirt
Felt Decor and Accessories including Dream Catchers, Bags and Hair Clips
Dress in "Vintage Butterflies"
Limited Release Styles for Summer 2020
We're trialling something new for Popsy and Mama, there are three prints that will be available in limited styles only. These will have limited availability and will not be available in any other styles. The three prints are Botanical Dragonflies, Summer Rose Garden and Greedy Gulls.
Botanical Dragonflies in Crossover Pinnie Dress and Shortie Pull On Romper
Summer Rose Garden in Bummie Romper (Leggings) // Greedy Gulls in Tee and Shorties
I really hope you've enjoyed the guided tour through my Summer Collection as much as I've loved showing it. Don't miss the launch on Friday 30 April at 8pm.
Have a fabulous weekend.
P.S. A huge thank you to my amazing Brand Reps for their stunning Summer Collection images. Popsy and Mama wouldn't be the same without you beauts.
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